Client: GT Radial

Exhibition: CV Show, Reifen, IAA, Eurobus, Coach & Bus & Tipex

Industry: Transport

Stand Type: Custom Build

The Brief: GT Radial required an eye catching design that had plenty of product information about their various tyres and what GT Radial offered. Each group of tyres had to have their own display areas with product information beside each of the tyres. Private offices, semi-private meeting areas, storeroom and a bar area for hospitality were also required. For every show we had to produce a new concept, a more eye catching design to better the last. The stand sizes varied from as small as 32m² for Tipex in Harrogate, up to 400m² for Reifen in Essen, Germany.

Keeping the Corporate identity throughout the stand designs was a must and the stands had to reflect their standing in a very competitive market. Using the CV Show to promote the company more the UK and the European shows to maintain their status as one of the leading tyre manufactures in the world.

The Outcome: Various eye catching stands that the client was very pleased with. Award winning stand design the first time we went to Essen. From a creative aspect we pushed our boundaries to achieve new and fresh concepts using LED edge illuminated etched glass & touch screens, constructing & building 2 totally different stands, totalling over 650m² within 6 weeks of each other.

Category: Cars & Trucks, Coach & Bus, Off Road, Transport