Exhibition: Business Travel Show, BIBA & Airmic
Stand Type: Custom Build
The Brief: AIG wanted their new stand to move them on from their previous attempts in function & above all style. To have a stand that reflected their place in the market, reflected their corporate trust worthy image and at the same time was exciting and enticing to potential customers, but AIG also wanted a stand that reflected the investment they had put into it. A stand that could be used at 3 different shows throughout the year in various different sizes so our design had to be adaptable but at the same time keeping the same look throughout the 3 shows.
The Outcome: Stands that the client were very pleased with, exceeded expectations & met with the stand brief criteria.
Category: Business, Financial